Deeds Brewing Taproom

Locat­ed with­in an authen­ti­cal­ly indus­tri­al build­ing in Glen Iris, the Deeds Brew­ing Tap­room is an immer­sive expe­ri­ence bring­ing patrons into the cen­tre of the craft beer pro­duc­tion facil­i­ty whilst pro­vid­ing an ele­vat­ed bev­er­age-focused hos­pi­tal­i­ty venue. The fitout extracts prin­ci­ples behind the man­u­fac­tur­ing process­es and rede­fines the rhythm of the struc­tur­al ele­ments exposed in the ware­house deconstruction. 

Deeds Brew­ing is already a high­ly regard­ed brand in local craft beer brew­ing attract­ing a cap­tive audi­ence of beer enthu­si­asts with an expec­ta­tion for qual­i­ty and inno­va­tion. Express­ly engag­ing with the avid beer con­nois­seur, the key spaces are defined by brew­ing ele­ments such as the fer­men­ta­tion tanks built into the bar, list­ing the menu of week­ly brews and aging bar­rels dra­mat­i­cal­ly stacked in the din­ing room. These are rein­stat­ed in the rep­e­ti­tion of cir­cu­lar screens divid­ing the ground and mez­za­nine lev­el. All areas are open to the actu­al work­ing pro­duc­tion facil­i­ties with screened views through the spaces.

With a refined dis­tinc­tion from the pro­duc­tion areas, the sleek black Tap­room appeals to a broad­er audi­ence cre­at­ing a sophis­ti­cat­ed back­drop for din­ing, high­light­ing key ele­ments such as the open kitchen and colour­ful­ly brand­ed shop.

The major­i­ty of the struc­ture is retained, reveal­ing the raw ware­house state at points. The detail­ing is a more pol­ished inter­pre­ta­tion of the ware­house ele­ments incor­po­rat­ing fine black steel, met­al screens, warm nat­ur­al tim­ber and soft suedes. The lofty ceil­ing expos­es exist­ing struc­tur­al ele­ments and pre­vi­ous tim­ber ceil­ing beams have been recy­cled and refash­ioned into table­tops. A dis­tinct end grain tim­ber pat­tern is used for the key ele­ments includ­ing a long cen­tral bar.

The expe­ri­ence of the space becomes mul­ti-faceted with the intro­duc­tion of the­atri­cal light­ing ele­ments. Con­tin­u­ing the pat­terns derived from the brew­ing process, cir­cu­lar lights are inte­grat­ed into the bar fur­ther accen­tu­at­ing the bar as the cen­tre of the fit-out. A cut­ting-edge LED instal­la­tion illu­mi­nates the screens through the spaces. A spot­light illu­mi­nates a large flo­ral instal­la­tion cre­at­ed by flo­ral artists Alche­my Orange.

Bring­ing vis­i­tors into the depths of the brew­ing process, the new Deeds Brew­ing Tap­room is a mul­ti­sen­so­ry expe­ri­ence syn­ony­mous with the art of qual­i­ty craft beer.